Shetland Stays Joins the ASSC: A New Step Toward Excellence in Shetland Tourism

We’re thrilled to share that Shetland Stays is now an official member of the Association of Scotland’s Self-Caterers (ASSC) - a milestone that reflects our dedication to raising standards, supporting responsible tourism, and delivering world-class guest experiences across the Shetland Islands.

The ASSC plays a vital role in Scotland’s tourism landscape. As the national trade body for the self-catering sector, they work to represent and promote the interests of short-term let operators, offering expert guidance on best practice, legislation, compliance, and industry standards. For us, joining the ASSC was a natural step - their values mirror our own commitment to quality, professionalism, and care.

Why We Chose to Join the ASSC

Becoming a member means we’re part of a respected industry network dedicated to:

• Raising safety and quality standards across Scotland
• Supporting responsible hosting, including fire safety, clear communication, and guest care
• Ensuring operators meet legal and regulatory requirements
• Promoting positive relationships with local communities
• Championing the tourism sector at national and local government levels

These priorities align closely with how we already run Shetland Stays - and how we support our owners and guests every day.

What This Means for Shetland Stays Owners

Our membership gives us access to the latest industry updates, compliance guidance, and operational best practices. That means our property owners benefit from:

• Better support navigating Scottish legislation
• Clearer standards for safety, guest communication, and housekeeping
• Stronger industry representation
• Tools and knowledge that help maximise property performance

In short: it helps us help you - even better.

What This Means for Shetland Visitors

Guests staying with Shetland Stays can expect the highest standards of safety, cleanliness, comfort, and service. The ASSC’s focus on quality, integrity, and professionalism reinforces the experience we already strive to deliver, ensuring visitors enjoy a stay that’s safe, smooth, and memorable.

Supporting Responsible Tourism in the Isles

Shetland is a unique and precious place. As tourism grows, it’s essential that accommodation providers work responsibly - respecting neighbours, protecting the environment, and supporting local businesses. The ASSC champions exactly that approach, and we’re proud to stand with them as we help shape the future of tourism in Shetland.